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The Power Point

Mission Audio

9781610455565

The Power Point  

   
Author: Michael E. Gerber 

There is, for any great business, a decisive place to be, in the minds of customers, competitors and employees. That place is the company's power point, and this book is about how to find that place. This book is an expansion of ideas on marketing from "The E-Myth". It suggests a step-by-step process through which a company can obtain a sound position in any market, in any economy, no matter how great the competition, if it understands the perceived needs of its consumer and how those perceived needs are continually being frustrated as the consumer attempts to satisfy them.
  

Publisher: Mission Audio 
ISBN: 9781610455565
Publication Date: 20121001
Available

Subject: BUS025000-BUSINESS & ECONOMICS / Entrepreneurship,





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