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The Complete Idiot's Guide to Guerilla Marketing

Oasis Audio

9781598593211

The Complete Idiot's Guide to Guerilla Marketing  

Series: Complete Idiot's Guides  
Author: Susan Drake, Colleen Wells 

Target your customer base—and take no prisoners.

 

You’re no idiot, of course. You know that people won’t spend their money on your product or service if they don’t know it exists. But competing against the mega corporations means stretching your budget too thin. You need alternatives to high-priced conventional print and broadcast advertising.  The Complete Idiot’s Guide ® to Guerrilla Marketing offers exciting and cost-effective methods of promoting and publicizing your business. In this Complete Idiot’s Guide ® you get:

  

Publisher: Oasis Audio 
ISBN: 9781598593211
Publication Date: 20080125
Not available, replaced by POD

Subject: BUS059000-BUSINESS & ECONOMICS / Skills,

About The Author:

Susan Drake is the founder and president of Spellbinders, Inc., a marketing and communications firm that provides services to Fortune 500 corporations including FedEx, Hilton Hotels, and Coca-Cola Enterprises. She is the author of Light Their Fire: Using Internal Marketing to Ignite Employee Performance and WOW Your Customers. She has been quoted in The New York Times,Wall Street Women, Fortune magazine’s online Ask Annie column, and others.

 

Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc., managing the development of e-tools and other leading edge communications.





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